The broker company faced high bounce rates when clients tried to sign up for trading platform services. Trading is supposed to be an area that requires specific knowledge. A broker company wanted to promote a trading platform's functionality among non-traders and engage broader audiences. A trading platform offers access to stock exchanges from 135 countries to trade shares, options, futures, sprinters, turbos, speeders, currencies, ETF’s, metals, warrants, mutual funds and bonds. Web and mobile applications allow clients to trade on-the-go, monitor activities and make investments. A trading platform provides relevant functionality for different accounts of professional traders and individual beginners.
Ordinary people often are afraid even to try using a trading platform. And one of the reasons for the biases against is that trading activities are hard to understand. The old registration interface of a trading platform was too complicated and required filling in a bunch of application forms with data. Trading platform’s users often do not know why they need to provide so much personal information. They got tired of filling in all those endless application forms. Customers often give up completing a registration form, and their journey ends even without starting using a trading platform functionality.
The trading platform needs a solution to help this group of customers on their journey and engage ordinary people using a stock exchange functionality.